We are delighted to announce that JOE COOL UK LTD will be crossing the Atlantic to exhibit at MSA FORWARD 2027 in Albuquerque, New Mexico, USA!
Organised by the Museum Store Association (MSA), MSA FORWARD is the premier international trade show and conference dedicated exclusively to museum stores, cultural institutions, and non-profit retail professionals. Bringing together buyers and shop managers from across North America and beyond, it is the ultimate showcase for mission-aligned, high-quality, and innovative retail products.
Following our European show circuit, we are excited to bring our signature British design, quirky charm, and eclectic product ranges to the United States!
Key Details at a Glance
- Event: MSA FORWARD 2027 Expo
- Expo Dates: Wednesday, 19th May & Thursday, 20th May 2027 (Full Conference: 17th–21st May)
- Venue: Albuquerque Convention Center
- Location: Albuquerque, New Mexico, USA
- Official Event Details: MSA FORWARD 2027 Official Website
What to Expect from Joe Cool
For decades, Joe Cool has been supplying museum gift shops, art galleries, and heritage sites with distinct, eye-catching merchandise that delights visitors and drives impulse sales. We know that cultural store buyers need products that tell a story, complement exhibition themes, and offer exceptional retail margin.
Visitors to our booth in Albuquerque will be able to explore:
- Art & Heritage Jewellery: From bold, colourful acrylics and art-inspired motifs to delicate botanical pieces and sterling silver classics.
- Novelty & Whimsical Collections: Our famous range of playful stud earrings, enamel pins, and quirky badges that make perfect impulse buys for museum-goers of all ages.
- Vibrant Fashion Accessories: Patterned cotton socks, lightweight scarves, hair accessories, and novelty bags designed to create striking, colour-coordinated store displays.
- Exclusive 2027 Releases: A first look at our brand-new seasonal collections crafted specifically for the cultural retail sector.
Connecting with North American Cultural Retailers
Whether you are an existing US stockist or a museum buyer looking for creative, British-designed merchandise to differentiate your store’s gift offer, the Joe Cool team will be thrilled to meet you.
We look forward to forging new partnerships, catching up with international colleagues, and celebrating the vibrant world of museum retail in New Mexico!
Plan Your Visit
If you are attending MSA FORWARD 2027 and would like to arrange a dedicated meeting or preview our ranges with our team during the expo, please don’t hesitate to Contact Us ahead of time.
See you in Albuquerque in May 2027!
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