Sterling silver whether classic style or contemporary design is always a timeless addition to any jewellery collection. We have expanded our range of sterling silver jewellery providing a greater choice to offer your customers. At the higher end we have dramatic large silver hoops which feed through the earlobe – these are embellished with beautiful details. Scrolls, spirals and ‘flames’ swoop around the curves making the most glamourous and dramatic of statements.

We have a simpler offering in the form of ‘everyday’ wearable classic studs and hoops. More day-to-day styles perhaps, but nonetheless giving the instant touch of class that this metal provides.

A silver ball stud comes as a choice of four sizes on a neat counter display and we have a wide range of hoop selections. Choose your essential hoops from standard silver, rose or yellow gold plated or mini Bali styles and beaded.

Pretty flowers bring a lighter touch to the collection with delicate drop earrings in various floral forms. Gently curving petals are offset by shiny stamens which catch the light and catch the eye. They can be found alongside the other sterling in the Simply Silver collection.

For contemporary styling look no further than modern square section or dropping twist hoops. Take another turn with a giant super spiral and wind up with the ‘clever twist’ featured above!

It wouldn’t be a Joe Cool collection however without an element of fun somewhere – we do quirky in sterling silver too! Find unicorn studs, little cherubs, cheeky cats , assorted animals, crowns and anchors and much more. Point-of-sale displays provide a way of showing and selling these delightful little stud earrings – an inexpensive and effective way to complete your sterling silver range.


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