Custom cards increase the perceived value of an item and serve to promote the customers brand and sales.
Ideally a card is pierced to suit the category of item to be displayed. A card which works well for a chain necklace will not suit drop earrings and vice versa. For an economical price, using a ‘stock’ card quality, the printer will want to make 2,000 of each design/piercing, i.e 2,000 necklace cards and 2,000 earrings cards etc. If the quantities are too large an alternative is to make 2000 cards with only the hanging hole pierced and then to custom pierce the cards to suit the items ordered as required. As example of ‘stock’ card quality see the Tate card and the Kew card which we produce.
For a card quality that is not in stock at the wholesalers, for example a 400 gsm recycled paper card, and which has to be ordered specially from the card factory the MOQ may be as high as 30,000. An example of what we could produce using a ‘stock’ quality card is as follows :-
- Size of card 60 × 95 mm *.
- Thickness of card 350 gsm,
- Colour white,
- Printed 2 colours front,
- One colour on the reverse,
- Hanging hole in the top.
MOQ 2000 for £260. If we are allowed to put our logo on the back, very small, then we will subsidise the cost of the card and the price for 2000 would be £160. * Smaller cards are the same price.
The card can be used as a swing tag as is but it can also be pierced to suit any jewellery category for an additional £0.03 each.
This means that the final custom printed and pierced card with credit in the back will cost £0.11 each.
(*Earring, chain necklace, brooch, ring: Other piercing profiles are possible depending on demand.)
There would also be a charge for putting the items on the custom card which varied between £0.05 and 0.08.
Notes.
It is assumed that the art work for the card will be presented as a camera ready Adobe Illustrator (.AI) file, alternatively we can design the card at £25 an hour, normally one hour is sufficient.
