Fashion Jewellery innovation and creativeness
Fashion jewellery is mostly about “maximum flash for minimum cash” and this sentiment is usually expressed in a pejorative way but there is another view. If you are in the precious or ‘fine’ jewellery business then you work with a very limited range of materials, precious materials, gold, diamonds, platinum etc. and there is enormous financial pressure to make things which ‘ for sure will sell to the rich’. This pressure generally, almost universally, results in boring jewellery, items which are attractive simply and often largely because they have a high perceived value. In the fashion jewellery business the materials you can use are limited only by your imagination; so too the designs you can make. Working with zinc alloy, glass, resin, wood, fabric, ceramic, shell, silicon you let your creativity wild, experiment, make mistakes, be outrageous and unsaleable and as a result there is much more chance that you will innovate and produce something which is attractive in and of itself despite the fact that is has no value other than the thought and work which you have devoted to it.
The received wisdom is that innovation and great design trickles down from ‘fine ‘ jewellery to fashion jewellery but in fact if there is any trickling and if ‘fine’ is on high then the trickling defies gravity and the ‘fine‘ jewellers get most of their inspiration from the fashion jewellers.
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