We are absolutely thrilled to announce that Joe Cool UK Ltd will be crossing the pond this spring to participate in the MSA FORWARD Annual Retail Conference & Expo.
Held by the Museum Store Association, MSA FORWARD is the premier gathering for museum retail and non-profit retail professionals. It is a fantastic opportunity to discover fresh ideas in merchandising, explore mission-aligned vendors, and strengthen connections across the international museum and cultural heritage community.
When: 19th – 22nd May 2026
Where: Pennsylvania Convention Center, Philadelphia, PA, USA
As specialists in quirky, original, and thematic jewellery, accessories, and gifts, Joe Cool has always found a natural home within the curated environments of museum and gallery shops. Whether you are seeking art-inspired pieces, historically themed collections, or simply something wonderfully unique to captivate your visitors, our latest ranges are designed to bring a touch of fun and distinctiveness to your retail space.
This year’s conference programme promises an inspiring few days of expert-led sessions, keynote talks, and brilliant networking opportunities. We are incredibly excited to set up our stall at the expo to showcase our newest catalogues and bestsellers in person. There is simply no substitute for feeling the quality of our products and seeing the vibrant details of our designs firsthand.
If you are an institution buyer, retail manager, or museum professional attending the conference in Philadelphia this May, please do drop by our booth. We would be delighted to meet you, discuss your shop’s unique requirements, and show you exactly how Joe Cool can help you create a truly memorable retail experience for your visitors.
For more information about the conference, the venue, and how to register, you can visit the official MSA FORWARD website.
We look forward to seeing you in Philadelphia!
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